The Kraken - League of Darkness

Welcome to the League of Darkness.

You get to experience the last piece of cargo from the Kraken shipwreck. This ship carried rum across the pacific ocean when it was attacked by a horrifying beast. If you look inside this box you will find an exclusive bottle that only a few will see. You will also have access to a map that will lead you to the location of the Kraken. Be warned, the journey to the Kraken is not for the faint of heart. Take the journey, explore the unknown, and experience the darkness.

This unique Kraken packaging plays into the novelty of the brand. It gives its customers an immersive experience when joining "The League of Darkness" mailing subscription and also provides an incentive to join. This product is only available to those who join the subscription, the dedicated Kraken drinkers who want to have an exclusive product and be a part of the Kraken community. Playing into the novelty of the brand, this package takes the customer on an excursion through the story of the Kraken. It brings the classic tale to life and evokes the sense of adventure and curiosity that The Kraken Rum brand strives for. When users open the package it is going to feel like they are receiving a real piece of historical fiction. All illustrations are hand-drawn by a local artist to create a feeling of authenticity and connectedness. This product will put the user in the story.