Mundane Object

In this project, I was tasked to brand a mundane object. I decided to brand a rock. The goal of this product was to be a stress reliever for anxiety. Nature is the best way to help reduce anxiety but not everyone has the ability to access the quiet outdoors. This stone allows the consumer to carry a piece of nature with them wherever they go. It is kept in the individual’s pocket to rub whenever they need a source of support. Additionally, there is a QR code engraved in every stone that takes the holder to resources for mental health. Each package comes with the stone in a small pouch. There is also a card that explains the purpose of the stone, as well as a sticker that shows the consumer is a part of something. This stone signifies connectedness to nature and the world.

All pieces of the package are made with compostable or recyclable materials. .